Ch. 7 - Business Marketing

Ch. 8 - Segmenting and Targeting Markets

Ch. 11 - Developing and Managing Products

Ch. 16 -Integrated Marketing Communications

Ch. 10 - Product Concepts

Ch. 18 - Sales Promotion and Personal Selling

Ch. 17 - Advertising and Public Relations

Advertisement is method that marketers use to draw attention. It is a key component for marketing and business, being that advertising has the power to change a persons mind on a product and perhaps help them see it in a new light. If Apple stopped broadcasting advertisements how else would we be informed on what the new product is or the institutional advances that are being made by the company? We could always tune in tot he radio but that would just be both inconvenient and costly. It's cheaper for a company to invest in advertisements then to just let things get out through word of mouth.

Two main types of advertisements are used- institutional advertisement & product advertisement.

The image to the right is an example of Apple using institutional advertisement to create awareness in the choices people have. Giving consumers the opportunity to actually question: why am I using windows and not mac?