Strategic Planning is The managerial process of creating and maintaining a fit between the organization's objectives and resources and the evolving market opportunities.The combined use of stratagem, knowledge of the market, and resources to develop a strategic plan is essentially what you need to develop a long-term commitment (to the specific market) based on a company's mission statement.
with the penultimate "Im a Mac" campaign done with, Apple now introduces the Why you'll love a Mac campaign:
In response to Windows' 2008 " Im a PC", Apple expresses how much better a Mac is in comparison to a PC.
The main points of the ad campaign are:
- It's designed to be a better computer
- It comes with software you'll love to use
- It comes with the world's most advanced OS
- It comes with award-winning support
- It runs Office and works with your existing PC files
- It's compatible with your stuff
- It doesn't get PC viruses
- It's loaded with the latest technology
- It runs Windows and Windows applications
Not only are Apple products different but they're campaigns really give them the extra individualism that sets them apart from competitors such as Windows
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